The pack designs for the Wikinger UK range of Hot Dogs in jars.
Wikinger appointed iMdA to redesign their Hot Dog packaging range for the UK market. The new results were a knockout – a fresh, bright approach which has reinvigorated the brand with a very much improved shelf presence.
Since the introduction of the new designs, Wikinger has gained additional listings with major players in the retail trade and sales have grown by 11%. iMdA’s vast experience with food was a major benefit and the agency has become well established as a big part of our marketing support team in the UK.
Derrick Watson
Key Account Manager
ZMI International