Packaging design for Alur
We have worked with iMdA on several projects. The Alur range was however a completely new concept for the Star Brands business. Entering a completely new market the challenge was to achieve a significant differential to the incumbent ranges, whilst balancing the need for the consumer to understand the proposition. I think the project managed by the team at iMdA has once again fulfilled our challenging brief. Their ability to understand, interpret and yet retain the ability to be creatively impactful upon a range design has once again been achieved.
Tim Robertshaw
Managing Director
Star Brands